Crown & Manor
UI & UX
To celebrate the impressive heritage of the club and honour the members who have worn the crest over the last century, we reconsidered the logo. The updated design strikes a careful balance between the original symbolism, the club's ties to Winchester College, and its need to resonate with inner city under-fifteen boys.
Brand Identity
Crown & Manor
Sēon tweaked the colour palette, introducing a vibrant red and sophisticated grey in order to guarantee high contrast against the off-white background. This shade is warm and welcoming, establishing Crown & Manor as a club where the boys will be safe. In contrast, the red captures the lively atmosphere of energy that defines the activities offered at the after-school club.
Brand Identity
Crown & Manor
To ensure the website could be populated with dynamic images, Sēon produced and treated photographs of the members using the club’s facilities. The photo montage treatment transforms the website into an approachable yet sleek scrapbook.
Brand Identity
Crown & Manor
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Sēon designed t-shirts and other branded collateral for the members to use, in addition to promotional materials such as brochures and pamphlets which the club could use to introduce the service to even more members.
Digital Design
Crown & Manor
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Brand Strategy
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Brand ID
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Logo Design
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Digital Design
Crown & Manor is a youth club located in Hackney, North London, providing sporting, academic and recreational activities. They are firmly established and much-loved, with just under a century of experience in providing a safe haven for boys and young men. Championing quality of life for their members, the club develops positive attitudes and helps young men recognise the risks of different situations, and how to behave in response to them.
Modernising the brand identity to ensure the longevity of this important community required research into a wide range of key demographics. Firstly, the boys who would become members of the club, ranging from 7 to 25 years old. Secondly, their mothers — the gatekeepers of the £1 admittance fee, and finally the “Old Boys”, an association of ex-members, along with their wives and friends. To satisfy such a broad range of tastes and motivations was a unique challenge.
First, the logo was updated, keeping the elements of the crest the same, but sharpening and refining the design in order to evoke a sense of newness whilst also celebrating the impressive heritage of the club, honouring the members who had worn the crest before.
The brand monogram was updated in the same way, using outlines to transform the letters into a transparent motif that would sit cleanly on print and digital collateral alike.
In addition to an updated logo, the colour pallete was tweaked, introducing a vibrant red and sophisticated grey in order to guarantee high contrast against the off-white background introduced throughout the website.
To ensure the website could be populated with dynamic images, Sēon produced and treated photographs of the members using the club’s facilities. The photo montage treatment transforms the website into an approachable yet sleek scrapbook.
For the members to use, t-shirts and other branded collateral were created, in addition to promotional materials such as brochures and pamphlets which the club could use to introduce the service to even more members. After the website was launched, the club saw a 200% rise in application and attendance.