Working with startups and scaleups at every stage of their business lifestyle, as well as with several of the UK's top VC firms, the FieldHouse team’s expertise spans a wide range of sectors – from healthtech to fintech, edtech to adtech, AI/ML to AR/VR, mobility, space, the future of work, and more. Striving to distinguish themselves from "PR People", Fieldhouse were looking for ways to stand out as a bold, arresting disruptor in an otherwise stale industry.

 

Establishing a vibrant persona to guide the brand's development, Sēon led a comprehensive refresh of the existing brand guidelines and injected dynamic energy into every facet of Fieldhouse's collateral.

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We introduced a strident typeface, featuring high impact grotesque letterforms, selecting a condensed, all-caps treatment to seize attention. We paired the confident new type guidelines with an electric gradient, maximising the impact of their existing colour palette.

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The updated brand guidelines were instrumental in the creation of a completely new suite of print and digital assets, including business cards, presentation decks and an engaging website design capable of expanding with the brand.