Brand ID, Digital Design
Working with startups and scaleups at every stage of their business lifestyle, as well as with several of the UK's top VC firms, the FieldHouse team’s expertise spans a wide range of sectors – from healthtech to fintech, edtech to adtech, AI/ML to AR/VR, mobility, space, the future of work, and more. Striving to distinguish themselves from "PR People", Fieldhouse were looking for ways to stand out as a bold, arresting disruptor in an otherwise stale industry.
Establishing a vibrant persona to guide the brand's development, Sēon led a comprehensive refresh of the existing brand guidelines and injected dynamic energy into every facet of Fieldhouse's collateral.
We introduced a strident typeface, featuring high impact grotesque letterforms, selecting a condensed, all-caps treatment to seize attention. We paired the confident new type guidelines with an electric gradient, maximising the impact of their existing colour palette.
The updated brand guidelines were instrumental in the creation of a completely new suite of print and digital assets, including business cards, presentation decks and an engaging website design capable of expanding with the brand.