As a lifestyle concierge, Invilia acts as trusted advisors as well as facilitators for lifestyle requests, acting in the client’s best interest. Their highly personable service is designed to be exclusive, only taking on a limited number of clients at any one time to ensure the service can be bespoke for their discerning audience of young entrepreneurs who are looking for something new.

 

Invilia’s intention for their new branding was to help people connect to how experiences can feel, inspiring people to engage with different, interesting experiences, such as travel destinations they wouldn’t have otherwise considered. 

 

The new brand personality straddles a playful air of wonder and a generous desire to share new discoveries, acting as a trusted friend to their audience, confident in their expertise, assertive in their ability to keep their finger on the pulse, and democratic in their approach to communication. 

The name ‘Invilia’ is as bespoke as the brand, invoking a number of possible interpretations. Inspired by the latinate ‘in via’, meaning ‘on the road’, the prefix ‘invi’ suggests an invitation, whilst ‘via’ represents the realisation of one’s desires by means of the service Invilia offers their exclusive community of clients.

 

Rather than conveying a sense of prestige through presenting the different services Invilia provides, the brand ID places emphasis on the feeling clients experience when they use the services, with Invilia becoming an object of desire in itself, rather than a mere provider of desirable services. 

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The brand’s new aesthetic is inspired by a sense of warmth and adventure, utilising a blend of photography and ornamental illustration to create a sense of joy and wonder. A membership booklet was designed, making use of a large bank of aspirational imagery captured in keyhole frames that invite viewers to peek through into unexpected landscapes and exclusive experiences.