Make My House Green
Brand ID, Digital Design
Make My House Green is the first end-to-end solution for home-owners who want to make their property more eco-friendly. Offering diagnosis through their platform, they use data and industry experts to show people how effectively green energy solutions such as solar power will work in their home. After teaming up with a network of trusted installers, Make My House Green have established themselves as the experts who can make the adjustment to a green home interesting and empowering for everyday individuals.
Targeting house-proud homeowners, Make My House Green seek to answer a problem a generation don’t even realise they have, empowering and engaging environmentalists and the analytically minded to find the solution that makes the most financial sense.
Their brand personality is a sympathetic, straight-taking expert, approachable and friendly. Make My House Green seeks to communicate effectively - as they are providing the solution to a problem that the end customer may not be aware of, the visual language must tell the story as quickly and efficiently as possible.
Although it had a lengthy name, a typographic logo treatment offers an opportunity for playful lightness in the design, introducing an approachable boldness that ties neatly into the straight-talking everyman at the heart of the brand persona. A sturdy typeface with friendly, rounded letterforms sprouts a solar panel for a playful wink towards the brand offering and their green ethos.
The monochromatic colour palette consists of two markedly disparate shades of green. The first, used frequently as a rich flood of colour, is deep and sturdy, and was chosen to reflect the trustworthy expertise that underpins the brand’s offering. The other is a surprising, fluorescent green, acknowledging the cutting-edge data science that supports the platform. The visual energy generated by this combination of colours flows through a suite of sharp illustrations designed to unpack the company’s often complex concepts.