Seventy + Mochi are a consciously kind denim brand, creating long-lasting, design-led denim garments using recycled materials and kinder production methods. Designing waste out of their collections is at the heart of what they do, and their brand ID needed to reflect these values.

​

Sēon developed a digital identity for Seventy + Mochi that would inform the design of their website. All elements of the brand ID seek to echo a confident and clean brand persona. The internal contrast of the letterforms found within the logo and brand typography reflect an elegant complexity whilst maintaining a light sense of pared back modernity. In no way nostalgic, the brand is tailor-made for the modern conscious consumer.