The Arbion logo is a sleek, capitalised wordmark. The clean, uniform lines are grounded in Arbion’s sage personality, while a unique flourish on the ‘A’ confidently sets Arbion apart as a company with a new, excitingly rebellious side.

The Arbion brand is represented by a distinct gradient treatment, containing hues ranging between dark chestnut, oak, sage green and gold. All of these colours represent the natural wealth that can be found in nature, and the organic feeling of the gradient movement echoes this visually.

The use of lines deftly communicates Arbion's unique visual language. In a subtle and calculated show of rebellion against uniformity, all paths finish with a deviation of 50 degrees—matching the exact angle of the deviating line in the Arbion wordmark.

We collaborated with professional photographer Dunja Opalko to create a suite of team images that represents Arbion's modern and forward-thinking sensibilities. Bucking the trend of sterile, passport photo team pages, the intention of the shoot was to showcase the team's character by taking documentary-style, candid photos of the team in more natural positions and environments.

We collaborated with Bristol-based innovation studio Gravitywell for the website design. Gravitywell expertly brought the designs to life with an interactive, motion-led web interface that keeps the visitors engaged, and invited them to explore the rest of the site.

The rollout incorporates the iconic Arbion gradient on the reverse of business cards, with a more clean-cut linear design treatment on the reverse to provide a welcome contrast.