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A rebrand fit for globally focused financial partners who work on their own terms
Arbion
Client
Year
Scope
2022
Arbion is the reincarnation of Signia Wealth Management, having been renamed, rebranded, and revitalised by Sēon.
This concept-led rebrand reinvigorated the company's identity, making a bold statement in a highly traditional and conventional industry.
Arbion
[arr-bee-on]
“The Arbion name is derived from the latin word “arbor”, meaning tree. For Arbion, the strong and deep roots of a tree echo their sentiment about trust —the foundation of their relationship with clients."
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