A dynamic brand identity that adapts to the ever-evolving world of capital.
CapConnect
Client
Year
Scope
2022
Cap Connect is the UK's leading cap-intro consultancy, providing unrivalled access to family offices and private clients.
CapConnect has recently expanded into The Persian Gulf with Cap ME, a UAE-based independent consultancy which connects family offices and private clients with leading private banks, global asset managers, and the next generation of tech-enabled early-stage growth companies.
The CapConnect logomark uses circular forms to represent the community of investors within its network. The colour palette is understated, featuring shades of grey, black and white as a base, and introducing small accent tone of red where necessary.
The versatility of the brand marque fuels eye-catching pattern design, with staggering logos forming a bespoke pattern unique to CapConnect.
CapConnect's web design follows the brand's understated and sage tone, with a clean-cut typeface pairing with an all-caps header treatment.
Following CapConnect's expansion into the UAE, Sēon created a new brand identity that would fall under the CapConnect umbrella, but with an Arabic touch. A swirly typeface mimics the cursive flow of the Arabic alphabet, creating a fitting logotype to carry Cap ME on its new journey in the Persian Gulf.
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