Our most ambitious and full-scale rebrand to date, Sēon was tasked with creating a visual identity for Bristol-based innovation studio Gravitywell. The goal was to reflect the brand's forward-thinking and can-do vision for the future, whilst simultaneously capturing its ethos—driven by the fun, spirited, Bristol-born team that makes the company tick.

Our concept for Gravitywell's rebrand centred around the visual idea of an 'Orbital Partner', a gravitational force between two bodies acting as a binding force of union, an assistance in orbit. Gravitywell is more than just a middleman—it's present through time, like a moon to a planet. It oversees projects from afar, objectively grasping the bigger picture and providing careful and precise assistance when needed, based on years of experience.