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A rebrand using energy, colour, and motion to motivate and inspire leaders.

InTune

Client

Year

Scope

2022

InTune is on a mission to give future leaders the guidance they need to harness their full potential. InTune aims to shock promising leaders out of the sense of inertia they might have settled into, before providing a safe environment as they embark upon what can be an imperfect, uncomfortable, and yet ultimately rewarding growth journey. It gives leaders an 'edge' that helps them stand out, even in traditionally conformist industries, such as law or higher education.

Inspired by the elegant playfulness of Paul Smith, we introduced a design language for InTune that keeps the viewer engaged and present in the fun, while remaining cool, calm, and confident in its presentation.

InTune is committed to breaking the outdated stigma attached to coaching. It needed a website to reflect this industry-shaking mission, alongside a review of its current copy and a flexible web-build that could grow with their company.

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