Who said switching to more eco-friendly alternatives couldn’t be fun?
Make My House Green
Client
Year
Scope
2023
Make My House Green is the first end-to-end solution for homeowners who want to make their property more eco-friendly. The platform provides diagnostic capabilities, data, and viewpoints from industry experts, helping homeowners understand the potential impact that green solutions (such as solar power) will have on their home's energy efficiency. After teaming up with a network of trusted installers, Make My House Green has established itself as the leading expert in helping homes go green.
“Their brand personality is a sympathetic, straight-talking, approachable, yet friendly expert. Make My House communicates effectively, but with empathy. It provides clear solutions to problems homeowners are facing—whether they're aware of these issues or not. Therefore, its visual language must tell its story as quickly and efficiently as possible.”
Although it had a lengthy name, a typographic logo treatment offers an opportunity for playful lightness in the design, introducing an approachable boldness that ties neatly into the straight-talking everyman at the heart of the brand persona. A sturdy typeface with friendly, rounded letterforms sprouts a solar panel for a playful wink towards the brand offering and their green ethos.
The monochromatic colour palette consists of two markedly disparate shades of green. The first, used frequently as a rich flood of colour, is deep and sturdy, and was chosen to reflect the trustworthy expertise that underpins the brand’s offering. The other is a surprising, fluorescent green, acknowledging the cutting-edge data science that supports the platform. The visual energy generated by this combination of colours flows through a suite of sharp illustrations designed to unpack the company’s often complex concepts.
The diversity of the logo suite of Make My House Green lends itself well to rollout, where different solutions to different problems can be offered and communicated, from eco friendliness in general, to solar power, to cheaper home powering.
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