A carefully crafted and considered Brand ID reflecting the world of art-finance.
Overstone
Client
Year
Scope
2023
Editorial Design, Communication
Combining cross-industry expertise from the worlds of finance, art, and data science, Overstone helps lenders and collectors unlock the their art's value. Overstone's user-friendly platform bridges the gap between industries that don't speak each other's languages, removing guesswork and gambling when it comes to harnessing art's economic potential.
"Overstone requested a high-calibre pitch document designed to guide customers through its platform and boost confidence in the company's services. A tone of voice workshop with the team revealed the brand's desire to demonstrate a balance between the analytical, results-focused side of the business with the need to deliver an experience that felt exciting and unique."
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