To ensure a distinct look and feel for the document, demonstrating the individuality and original thinking at the heart of Overstone’s process, we created a bespoke design language of intersecting lines and imagery - reflecting the disparate industries Overstone’s software brings together - the slanted grid is paired with cropped images of fine art, positioned at these intersections at a dramatically reduced scale to ensure that art appears on every page without becoming a key focus.

We extended the design language into an adaptable key set of style elements, that define all communications within Overstone’s brand - from advertising, to presentations, to web rollout, to formal documents.

After reconsidering the existing copy to ensure the offering was being presented in a crystal clear and engaging way, accessible to anyone who might be reading it, the entire document was restructured to reduce comprehension fatigue. Sign-posting statements were introduced to help readers navigate the document quickly, and a workshop with the team resulted in a new tag-line for Overstone that better captured the ethos behind the brand. Finally, short biographies were written for each member of the team to highlight Overstone’s USP - a wide-reaching range of experience that transforms data-science into approachable, trustable information.