A new and improved Brand ID, for a new and improved way to access live cricket.
To The Cricket
Client
Year
Scope
2022
To The Cricket is a ticket aggregating platform for cricket fans in the UK. Sēon created a fun, engaging, happy brand identity that captures the sport's excitement while injecting doses of British humour into the mix.
To The Cricket’s communications utilise fun 3D elements to recreate and symbolise the sense of electricity and excitement on match day.
The Web/UI design for To The Cricket intends to optimise the search system for Cricket, by offering an ultra-simplistic search bar homepage format that immediately invites the website visitor to explore the cricket ticket availability on certain dates without any complication. Keep the user journey as concise and simplistic as possible was key.
The visual merchandising for To The Cricket was important, largely due to the fact that cricket spectators often wear specific items of clothing to watch the games - it was important to keep the merchandise reflective of what cricket fans would need on match day.
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