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Using bold UX/UI guidelines to increase Wowcher's digital conversion rates.

Wowcher

Client

Year

Scope

2021

Wowcher is the UK's second-largest e-commerce deal-of-the-day site. The site, which allows consumers to access products and services from local merchants, gives consumers major savings while helping businesses boost awareness and growth.

Wowcher has worked with Sēon over a range of projects to upgrade its entire front-end design, including its payments, gift-finder, and search functionalities. A/B testing revealed these changes led to a drastic increase in conversions, so Wowcher chose to roll out Sēon's front-end designs across the entirety of its site.

Sēon conducted research into Wowcher’s target demographics, identifying elements of UI design that encourage users to click, and identifying pain points that might block conversion to successful sales.

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