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A membership community of like-minded lifestyle enthusiasts

Invilia

Client

Year

Scope

2022

As a lifestyle concierge, Invilia acts as both trusted advisors and facilitators for clients' lifestyle requests. Its personalised services are exclusive, with Invilia only taking on a limited number of new clients at any one time. This ensures it provides its audience—discerning young entrepreneurs—with a truly bespoke, first-class experience.

Invilia's goal for its new branding was to help people connect to how experiences make them feel, inspiring them to engage with novel experiences such as travel destinations they wouldn't have otherwise considered.

“The new brand personality straddles a playful air of wonder with a generous desire to share new discoveries. It positions Invilia as a trusted friend that's always well-informed, confident in its expertise, and keen to impart the latest wonders that it's unearthed.”

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