A membership community of like-minded lifestyle enthusiasts
Invilia
Client
Year
Scope
2022
Naming, Logotype, Brand ID, Web UI, Asset Creation
As a lifestyle concierge, Invilia acts as both trusted advisors and facilitators for clients' lifestyle requests. Its personalised services are exclusive, with Invilia only taking on a limited number of new clients at any one time. This ensures it provides its audience—discerning young entrepreneurs—with a truly bespoke, first-class experience.
Invilia's goal for its new branding was to help people connect to how experiences make them feel, inspiring them to engage with novel experiences such as travel destinations they wouldn't have otherwise considered.
“The new brand personality straddles a playful air of wonder with a generous desire to share new discoveries. It positions Invilia as a trusted friend that's always well-informed, confident in its expertise, and keen to impart the latest wonders that it's unearthed.”
Invilia’s logo utilises a fashionable sans-serif typeface, paired with tastefully spaced-out tracking to create a boutique feeling brand that reflects the simplicity their services provide.
Rather than conveying a sense of prestige through presenting the different services Invilia provides, the brand ID places emphasis on the feeling clients experience when they use the services, with Invilia becoming an object of desire in itself, rather than a mere provider of desirable services.
The brand’s new aesthetic is inspired by a sense of warmth and adventure, utilising a blend of photography and ornamental illustration to create a sense of joy and wonder. A membership booklet was designed, making use of a large bank of aspirational imagery captured in keyhole frames that invite viewers to peek through into unexpected landscapes and exclusive experiences.
Next Project
Gravitywell
An ambitious and forward-thinking rebrand for Bristol’s premier Venture Studio.