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A fresh brand identity for a truly modern money manager.

Money Means

Client

Year

Scope

2021

Brand ID, Logotype

Money Means takes a unique approach to money management, with its digital financial planning service aimed at helping younger generations master their money. Money Means provides financial advisory tools that help its millennials customer base understand, manage, and grow their finances.

Money Means needed a revolutionary look and feel to support its mission of being the go-to financial planning tool for millennials. It wanted an eye-catching yet trustworthy aesthetic, one that would position it as an approachable expert.

"In an industry filled with complex jargon, Money Means wanted to prove that financial planning—and money management more generally—is accessible to everyone."

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