A beliefs-led Brand ID for a sustainable fashion leader.
Seventy + Mochi
Client
Year
Scope
2020
Logotype, Brand ID, Web UI
Seventy + Mochi is a consciously kind denim brand that creates long-lasting, design-led denim garments using recycled materials and more eco-friendly production methods. It needed a Brand ID that reflected its sustainable values and vision."
"Sēon created a fresh new brand identity for Seventy + Mochi emboding a youthful and stylish attitude, yet with a secondary brand element of conscious consumerism. This aligned the brand's identity with its beliefs, which are shared by its target consumers"
All elements of the brand ID seek to echo a confident and clean brand persona. The internal contrast of the letterforms found within the logo and brand typography reflect an elegant complexity whilst maintaining a light sense of pared back modernity.
The sleek typeface lends itself well to a minimalist design spread, with the subtle use of lines and iconography to add touches of understated character to the contemporary look of the brand communication.
Sēon developed a digital identity for Seventy + Mochi that would inform the design of their website.
In no way nostalgic, the brand is tailor-made for the modern conscious consumer.
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