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A beliefs-led Brand ID for a sustainable fashion leader.
Seventy + Mochi
Client
Year
Scope
2020
Logotype, Brand ID, Web UI
Seventy + Mochi is a consciously kind denim brand that creates long-lasting, design-led denim garments using recycled materials and more eco-friendly production methods. It needed a Brand ID that reflected its sustainable values and vision."
"Sēon created a fresh new brand identity for Seventy + Mochi emboding a youthful and stylish attitude, yet with a secondary brand element of conscious consumerism. This aligned the brand's identity with its beliefs, which are shared by its target consumers"
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